2024, 2025
Art Direction

Photographer Seungyeop Lee
Videographer Jiwon Choi
Producer Ester Davidov
Prop Stylist Anna Niedermeyer
Wardrobe Stylist Rachel Garibaldi
Model Maddie, Idania, Sophie, Dido, Meisha 
Manicurist Kayo Higuchi
Makeup Artist Elisa Flowers
Hair Stylist Kazuto Shimomura, Yukiko Tajima 

I was inspired by the movie Wicked and created a scene of Munchkin Land, which is filled with tulips and grasses. I directed the models to pose essential scenes from the film, such as their greetings. I had them use key props-such as crystals or butterflies-that represented their characters and also pose with them in their hands to showcase the product.

영화 Wicked에서 영감을 받아 튤립과 풀로 가득한 Munchkin Land의 한 장면을 만들었다. 모델에게 그들만의 인사하는 장면, 우정을 보여주는 순간들 등 영화의 중요한 장면 포즈를 취하도록 디렉팅했다. 캐릭터를 상징하는 주요 소품인 수정이나 나비 등을 활용해 제품이 잘 돋보이도록 했다.