2025
Art Direction

Photographer Seungyeop Lee
Producer Ester Davidov
Wardrobe Stylist Eugenia Torroella
Prop&Set Stylist Kevin Hertzog
Makeup Artist Michelle Reda
Hair Stylist Tory Wells
Model Willow, Summer

I worked on a shoot for KISS Nail’s Back to School Campaign. Using the endcap design as the starting point, I developed a locker-room-inspired setting and incorporated a variety of stationery as key props to reinforce the Back to School concept.
Following the KISS brand guidelines, I focused on creating dynamic angles and strong contrast to capture the energetic spirit of the school season while maintaining the brand’s distinctive visual language.

KISS Nail의 Back to School 캠페인을 위한 촬영을 진행했다. Endcap 디자인에서 출발해 전체적인 테마를 락커룸으로 설정하고, Back to School 컨셉을 강조하기 위해 다양한 문구류를 핵심 소품으로 활용했다.
KISS 브랜드 가이드라인에서 설정한 다이나믹한 앵글과 강한 콘트라스트를 효과적으로 구현하면서, 스쿨 시즌의 에너지가 느껴지는 생동감 있는 이미지를 만드는 데 집중했다.